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We're committed to helping leaders show up as the best version of themselves for the benefit of others.

We Believe this is what Ikonic Leaders do.

We are driven to accelerate leaders and their teams towards meaningful change that endures challenges with agility.

You deserve a team that has spent thousands of hours working with hundreds of people just like you to deliver the environment needed to become Ikonic Leaders. That’s what we've done for our past clients. And that's what we want to do with you.

Our team is ready to help. Let's connect and begin your journey to greater success today.

Meet the Ikon Team

Kirk Wayman
Founder and Principal Coach

Raised in the idyllic forests of Northern California, where the stoic Redwoods tower silently over the Pacific Ocean, I found this Lost Coast forged much of my identity. I learned the value of pursuing a simple, meaningful and deep existence. As the founder and principal coach of Ikon Coaching, I am passionate about creating environments where leaders become the version of themselves that delivers extraordinary value. With more than a decade of experience, and a bevy of past clients with meaningful results who routinely refer their friends and colleagues to us, I feel confident that I can open the space to allow you to find your highest good for the benefit of those you serve. Before coaching, I was a business leader and entrepreneur working in building materials, construction and land development. I spent many formative years as a non-profit executive co-founding a family of businesses using the social entrepreneurial model. Like others at Ikon Coaching, I studied the field as well, earning a Bachelors of Science in Business Administration, with an emphasis in Management, and a M.A. in Leadership from a Quaker seminary. This collective experience broadens and deepens both my understanding and dedication to my clients' potential, growth, and mastery. When not in the office I need time to explore my own thinking and wander through my thoughts. Fly fishing, photography and golf are perfect places for this. It “cleans” my brain and allows me to be the best coach possible for our clients.


Hope Seth
Executive Coach & Consultant

Building on 20 years of experience as an executive coach, organizational consultant and business owner, Hope Seth helps leaders thrive in their careers, navigate change, lead diverse teams, and build healthy, effective organizations. She specializes in developing business executives and startups founders with an eye towards identifying growth opportunities and aligning resources with execution. She works with individuals and teams to identify their unique leadership story, clarify purpose and connect intrinsic motivation with extraordinary value creation. Hope’s expertise ranges across a wide range of leadership and business subjects that bring enormous value to consultations and training: executive coaching, strategic planning, organization design and transformation, process improvement and leadership development. Her industry experience encompasses media and marketing, professional services, manufacturing, education, government and non profit. Finding your story is often where Hope discovers your path to greater potential. She especially enjoys coming alongside startup founders and their teams, emerging leaders and executives to identify and craft their unique leadership story, clarify purpose, identify growth opportunities, focus resources and create extraordinary value. As an executive coach, Hope works one-on-one with senior and upcoming leaders who want to expand their leadership ability, rise up in their organization, lead with emotional intelligence, and build powerful, diverse teams to make change happen. By raising the bar with mid to senior-level leaders, Hope encourages the domino effect within the entire community. Hope's experience as a management consultant includes helping clients make strategies work in complex organizations, update organizational designs, and improve organizational, team and leadership effectiveness. The bigger picture doesn't scare us here at Ikon; in fact, we find that unraveling the complex organizational needs reveals the greater purpose and meaning awaiting clarity. Throughout each level of coaching and leadership development, Hope favors using a flashlight (revealing) and mirror (reflecting) to help her clients see blindspots. She is not here to allow your potential to stay hidden. By bringing a blend of encourager and challenger, Hope supports growth in business while developing the whole person - an approach that she, in turn, finds herself living out in her own life. Her B.A. in Religion, paired with vast business and leadership training through her experience, yield an openness to seeing all sides of any issue and delving deeper into the underlying beliefs that are driving behavior. By making the path ahead clearer, Hope's coaching helps leaders, entrepreneurs and business owners accelerate at a faster pace - to become the best version of themselves, benefiting the world around them for the greatest good. Let's start a conversation!

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Mitch Santala
Executive Coach & Consultant

A favorite movie quote of mine comes from the classic, The Princess Bride. I suspect you may be able to quote it with me, “Mawage is wot bwings us together today.” While a coaching relationship is not a “mawage” union, it is a coming together of sorts, and I believe you should be able to see my story as a keyhole to peer into our upcoming conversations. I'm both a coach and a practitioner, one who is "in the trenches," just like you. As a business owner, leadership is something I've learned through the rollercoaster of financial windfalls and hardships, including the housing crash of 2008 and the Covid hit in 2020. Since 2007, I’ve been the co-founder and CEO of Executive Scheduling Associates, a North American company supporting over 400 sales men and women in the financial industry. "Success," in my experience, is not a concept; it’s the result of courage taken towards honest goals, especially when they seem impossible. I have a combined 30 years of entrepreneurial leadership including successful startup ventures (and failures) in the for-profit and non-profit sectors. Previously, I served as an executive leader at Youth With A Mission, Chico, Ca and as assistant pastor at Risen King Community Church in Redding, Ca. With a B.A. in Organizational Leadership from Simpson University, I weave together strategies for success with practical application. Throughout my career - whether working with youth, entrepreneurs, business owners, executive leaders, CEOs, or professionals - my strongest desire is to help individuals gather the courage to discover and pursue their greatest potential. When not working, I enjoy spending time with my wife of thirty years, my 4 children, 3 daughters-in-law, and coming soon, 2 granddaughters, Willow and Daisy.


Carson Wayman
Graphic Designer &
Content Coordinator

Graphic Designer and Content Coordinator. With the last name “Wayman,” some may easily say this business hits close to home… But, I chose to work at Ikon Coaching because it showcases my passion for powerful design and thoughtful communication. The arts have always been my passion - whether photography, music, art, or language. My background includes a collection of these various arts, as well as a proclivity towards puzzles and pragmatic problem solving. From the very first day of studying graphic design, I knew it was the perfect fit; a merging of my interests with my strengths. A kismet of my internal chemistry. I pursued design for the last three years, majoring in it at Shasta College, working as an intern in the college’s marketing department, and now, transitioning into a career at Ikon Coaching as I complete my certificate in Digital Art and Design. Here, I take the coaches’ ideas and turn them into social media posts, such as YouTube videos, blogs. I also handle any design needs, including website redesigns or event posters. By tapping into my love of graphic design and my keen awareness of communication and rhetoric, I feel I can serve both sides of Ikon Coaching with passion - and a bit of fun.

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Katie Christian
Executive Assistant

Writing one's life and work purpose in a paragraph? No problem. Seriously, though, as a Communications major in college, I find expression a way of entering space for self discovery and authentic connection with others. Even though this role may seem a bit of a sidestep from my previous pursuits, my role as Executive Assistant combines my past Communications major and work experience with a new alignment (positioning?). There is something about administrative work that just makes life feel safe. And it's that safety, that organizational flow, that I love to bring to those I serve - whether they are my colleagues here at Ikon or our clients contacting us for a consultation, coaching session or event coordination. After all, isn't my job to make it all look easy? I aim to help everyone feel that same security and certainty. A trust in us - to help you. By putting relationships first in professional settings, I honor my drive to help others and solve their queries quickly. Maybe it's my knack for Jenga that helps me problem-solve, or my love of routine that keeps the wheels turning in an office with many of those proverbial “spokes” turning at the same time. But my inspiration always comes from people. From you. Yes, you, reading this bio. If I know that I'm helping you and that I'm doing a good job fulfilling needs, I stay driven. Your confidence in me helps me see the project through - to completion. So yes, when you contact us at Ikon Coaching, I'm that "voice" at the end of the phone, that "reply" from the calendar link, and the "bobble head" smiling at you in the corner of your email. Hello. Drop us a line and I'll do my very best to answer any questions you have and accommodate your schedule. Talk soon.

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